Pure Driving Spirit
Discover roads worth remembering.
Experience journeys worth sharing.
The Essence of Driving.
Our Signature Events
This is a small selection of some of our most popular experiences, combining incredible roads and unforgettable destinations, curated exclusively for our members.
Frost & Furious
We return to our favourite frozen Swedish lake for our 5th Ice Driving Tour. An extra day this year, and some new cars on the fleet should make this the best one yet! Our tour this year takes place over 5 days - check out the Itinerary for more details! Please note: Flights are NOT included. Members will need to arrange their flight into Oslo, where they will be greeted for a private transfer to our hotel.
Forza Adriatica
A new signature tour for 2026! We're heading to Eastern europe, to explore the incredible roads of the Dinaric Alps and the stunning Adriatic coastline! Spanning our usual 8 nights, but with a few changes, with a stopover for two nights in two hotels, and a complete down day in the middle of the tour for some relaxation!
Amber Ascent
The first of our Strada Pura branded tours, journey through the heart of the French Alps as the splendour of autumn takes hold. Beginning at the foot of the Alps north of Grenoble, wind your way across legendary mountain passes and dramatic gorges carved deep into the landscape, all bathed in golden hues and autumn sunshine.
About Strada Essenza
We are a community of passionate automotive enthusiasts united by exceptional driving experiences.
Our Story
Strada Essenza was born out of a passion for authentic driving experiences and a desire to redefine the luxury automotive tour. Frustrated by high-cost road trips that offered limited driving time, impersonal experiences in large groups, and restrictive joining requirements that excluded many enthusiasts, we wanted to create something different - a more focused alternative that prioritises what matters most: the essence of the journey itself.
What truly sets Strada apart is our commitment to intimacy and community. We deliberately keep the numbers on our tours and events small, creating a close-knit atmosphere that feels more like friends travelling together than a corporate expedition. Membership is exclusively by referral, ensuring everyone shares a connection and passion for automotive excellence, but we welcome any driver in any car - whether it's a hot hatch, super saloon, or hypercar.
The exceptional roads and routes are a given – curated from years of experience and countless miles driven to find the very best driving experiences Europe has to offer. From our extended signature experiences to our more accessible, stripped-back Strada Pura tours, we craft bespoke journeys that combine purist driving, venues chosen for character rather than stars, and memorable dining – all delivering exceptional value that challenges conventional driving tour operators.
Curated Tours
Meticulously researched routes showcasing the world's most rewarding roads, complemented by accommodations and dining experiences that match the excellence of the drive.
Performance Experiences
From track days to ice driving, experience your vehicle's (and others!) true potential in environments that encourage exploration and celebration of driving at its most exhilarating.
Exclusive Social Events
From casual breakfast drives and intimate gatherings with fellow members to prestigious automotive events - dealership previews, F1 races or simply coffee with like-minded friends.
Request Membership
Strada Essenza membership is by referral only. Please provide your details and the name of your referrer to apply.